A venture as a key learning vessel

Learning in real time

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Entrepreneurship is very often a journey through the unknown, sometimes even exploring the currently unknowable.  Learning to act within uncertainty is challenging to simluate.  VCPs (venture creation programs) use the process of creating the venture as the key learning vessel in order to emerse the learners (students) in the unknown, the uncertainty of the entrepreneurial process.  Of course, to facilitate learning, students/learners are given support and guidance in various aspects of the venture creation: access to theories and practices on creating a new venture; access to faculty and practioners that can act as critical sounding boards throughout the process; a ‘semi-safe’ space that accepts failure and iteration, etc.  But the main intention is that the process is ‘real’ – decisions taken have consequences, customers have demands and expectations, resources are limited.

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