Attitudes to value-creating creative activity are increasingly becoming crucial in a globalized economy where protective barriers are being torn down. Innovative corporations of today recruit primarily based on attitudes and creativity, not on knowledge and IQ. Success in society is also much more determined by EQ than IQ, at least according to a 20-year longitudinal study on 15.000 conscripts in Swedish military (Lindqvist & Vestman, 2009). But if attitudes are more important than knowledge, when will the educational system of the world adapt to this? Non-cognitive skills are certainly not in fashion at most universities around the world, although the educational measurement organization ETS is starting to pay more attention to the topic. Putting more emphasis on non-cognitive skills could indeed be an opportunity for many universities, regions and nations that struggle to cope with global competition. It could give their region a more creative and value-creating population. One way to put more focus on non-cognitive skills is to focus more on action-based education, but this is often hampered by the higher cost and complexity associated with it. Thus we need more low-cost models for action-based education.


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